Fitfactory Acquisition Official Press Release

July 4, 2023


Fitfactory Technology Joins Forces with Forward-Thinking Acquisition Company Setforth, Accelerating Growth and Development Plans

Fitfactory Technology Ltd (Fitfactory) are excited to announce its acquisition by Setforth, a forward-thinking acquisition company dedicated to empowering founder-led software businesses in reaching their next level of growth. The acquisition enables Fitfactory to accelerate its growth and innovation plans, with the full support and resources of Setforth.

Setforth are dedicated to partnering with innovative software companies and providing the necessary guidance and resources to propel them forward. By joining forces with Setforth, Fitfactory gains access to a wealth of industry expertise, strategic guidance, and additional capital to scale its operations and expand its market reach.

The acquisition of Fitfactory by Setforth has been met with enthusiasm by both companies' teams. Fitfactory's employees are particularly thrilled about the prospects of this new partnership, which promises to unlock unprecedented opportunities for growth and delivering future innovations. The Setforth team brings a wealth of experience and a proven track record of supporting software businesses, which aligns perfectly with Fitfactory's ambitions for the future.

"This acquisition marks a significant milestone for Fitfactory," said Jason Pritchard, CEO of Fitfactory. "In joining forces with Setforth, we are poised to take our company to new heights. Setforth's deep strategic knowledge and support will enable us to accelerate our growth plans, expand our product offerings, and deliver even greater value to our customers."

As part of the acquisition, Fitfactory Technology will continue its operations under its current brand name, maintaining its commitment to providing cutting-edge software solutions to its clients. The existing management team will continue to lead the business, ensuring a seamless transition and preserving the company's unique culture and vision.

"We are thrilled to welcome Fitfactory Technology to the Setforth family," said Adrienne Gormley, CEO at Setforth. "Fitfactory has consistently demonstrated exceptional innovation and strong growth, with an impressive and loyal customer base. We look forward to supporting Jason and the management team as we drive the business forward together."

Both Fitfactory and Setforth are excited about the new opportunities that lie ahead. The acquisition positions Fitfactory to further strengthen its market presence, explore new avenues for growth, and deliver even greater value to its clients.

For media inquiries or more information, please contact:

Jason Pritchard,

Fitfactory Technology CEO

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